The latest edition of the podcast includes an interview with Listrak Founder and CEO Ross Kramer. Ross discusses the ins and outs of communicating customer via e-mail, including the definition of the term “house file.” (I didn’t know what it meant either.) It was a fun and frank discussion, and I learned a lot.
You can download the podcast here.
Disclosure: I use Listrak’s email marketing platform.
Ross Kramer’s blog