In the newest issue of Booz & Co’s “Strategy + Business,” A.G. Lafley describes the innovation culture at his company, Procter & Gamble.
Hearing insights from Lafley and P&G about innovation is becoming a cliche, but this quote struck me as apt:
So we expanded our mission to include the idea that “the consumer is boss.” In other words, the people who buy and use P&G products are valued not just for their money, but as a rich source of information and direction. If we can develop better ways of learning from them — by listening to them, observing them in their daily lives, and even living with them — then our mission is more likely to succeed.
This what I’m thinking about much of the time now. How to help companies listen to, and learn from, “the bosses.”
narrative, sensemaking, innovation, product management
