Archive for November, 2008

Thankful for…

Tuesday, November 25th, 2008

…Maura, George, Charlie, and a healthful year for all :)

…my dad, who at 84 is starting to really slow down.

…the clients I’ve done work for this year.

…folks who have referred me to others.

…the people I’ve talked to about marketing, narrative, innovation… or just life in general.

…the great blogs I’ve read.

Harvard Business Review.

…free books.

…the 300+ people who joined The Mistake Bank.

…serendipity (aka luck).

Bitstrips.

the people who’ve followed me on Twitter.

the people I’ve followed (even the Carnival Barkers).

TweetDeck.

Going to put the blog for a bed for a few days while we visit family for the Thanksgiving holiday. Safe travels, all.

About John Caddell

Tuesday, November 25th, 2008

Get in contact:
john@caddellinsightgroup.com
Twitter: @jmcaddell
+1 (717) 798-8108.

I am a business generalist. I have worked in software development, new product/market development and management; partner & alliance management; direct & indirect sales; outsourced services solution development, negotiation and contracting; and executive roles in marketing, sales, account management and operations, primarily in the IT and wireless industries.

I am fascinated by the innovation process, how companies conceive, develop and market new offerings – and most importantly, how those offerings succeed in the marketplace and at changing the lives of those who use them.

It surprises me how many companies have contempt, implicit or overt, for their customers. I believe this mindset is at the end of its life, and successful companies will engage with customers on fair, value-adding and respectful terms. They’ll be transparent and deliver distinctive value. I help companies transform to work within this new paradigm, including using the “values” proposition to identify the deep reasons customers use and value their offerings.

A significant reason companies have lost touch with their customers is that, as they’ve grown, many of their staff have moved far away from direct customer interactions. When working directly with customers, their actions are not so mysterious. I am working with companies to share the insights of their front-line staffs and bring more employees in contact with direct customer experiences. This sharing helps “bring the outside in” and combats customer antagonism.

I’ve written many articles for the trade press, and am a frequent speaker at seminars and conferences. My blog “Customers Are Talking” is syndicated in Pennlive.com, The Customer Collective, and the Futurelab Marketing & Strategy Innovation blog. I tweet (@jmcaddell) more than my wife would prefer me to, and realize that my attachment to my BlackBerry is not too different from my kids’ passion for their Nintendo DS’s.

I received a B.S. degree magna cum laude from Rensselaer Polytechnic Institute in Computer & Systems Engineering and an M.B.A. with high honors from Boston University.

Perhaps we should chat?

[Common misspellings of my name: John Cadel, John Caddel, John Cadell, John Kadel, John Kadell... the variations are almost endless!]

Public health story database needs your contributions

Monday, November 24th, 2008

Cognitive Edge and a nonprofit called Innovation Health are launching a narrative database focused on public health issues, including child vaccinations and obesity. It needs your stories of encounters with the medical industry.

Health care is one of the preeminent issues of our time and will be front and center in our consciousness when the financial crisis is long past. The health-care infrastructure is a complex system with lots of actors, and so narrative analysis offers a better way of evaluating it than surveys or metrics.

Please consider sharing your experiences. The link is here and the password is HEALTH.

Note the following:

By participating in the survey, you acknowledge, accept and approve the use of the information provided by Innovation Health and the Cognitive Edge practitioner network. Innovation Health will use the information to observe patterns that the stories may reveal. The Cognitive Edge practitioner network may use the information collected as a demonstration data set to illustrate the applicability of sense-making to health and wellness.

Related post:
Is there a health-care crisis? The stories say yes

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Hello world!

Monday, November 24th, 2008

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

Inside the Blogroll: Andrew McAfee

Friday, November 21st, 2008

This is the first post in a new, occasional series, in which I profile one blog I read regularly. I have a long list of blogs in my RSS reader, and I’ll talk about what’s on the list and why I read it.

First up: Andrew McAfee: The Impact of IT on Businesses and their Leaders

Andrew McAfee is an associate professor at Harvard Business School, and he studies how IT investments have contributed to competitive advantage. Of particular interest is his focus on Enterprise 2.0 (a term he coined)–how social technologies akin to Facebook, Twitter, etc., could help enterprises, and what the barriers are for their adoption.

It’s a great blog, with lengthy, detailed posts; lots of excellent comments; and a combination of techie-business focus that I like a lot.

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"Public relations firm took too long to change to home-based business"

Thursday, November 20th, 2008

From The Mistake Bank:

Reporter Marcia Pledger of The Cleveland Plain Dealer has been collecting and publishing great small-business mistake stories for a while. Here’s a nice one about the cost of worrying too much about what others’ perceptions might be:

A manufacturing company told me that if I started a public relations firm, I had its business. My next move was to find a location. Relationships are one thing, but I needed credibility for prospects.

Starting a business from my home 22 years ago was not even a thought. Back then, home-based businesses were not considered “real” businesses, so I leased an office….

read the rest of the story at the Plain Dealer site here.

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Shop Talk Podcast #16 – Robert Wiesheu on Selling in Different Cultures

Tuesday, November 18th, 2008

For this edition of the podcast, I’m delighted to spend some time with my friend Robert Wiesheu, one of the most interesting guys I know and someone who’s spent more than a decade selling to customers in Europe, the Middle East and Africa. As such, he has a great perspective on what it takes to successfully sell even if you don’t look or sound like the people you’re selling to.

Podcast file (18.2 MB, 15min51sec)

Highlights:

1′25″ Challenges in selling into different regions
5′00″ Preparing to sell in a country for the first time
6′10″ Is there bias against a foreign salesperson?
7′25″ What to think about when preparing a product for worldwide sales
9′10″ Working with in-country agents

Theme music: “Up the Coast” from West Indian Girl’s album 4th and Wall.

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The value of the "ack" in personal networking

Monday, November 17th, 2008

My technical background is in computer networking. I spent my twenties studying network protocols, designing queueing systems, and working on security issues. It was a great experience that is still useful today, 20 years later, now that everyone uses that Internet thing.

One principle of networking protocols is the idea of guaranteed delivery versus nonguaranteed. Basically, when you send a message over the Internet, it is broken up into tiny pieces, called packets, and sent down the line, mixed up with all sorts of other packets, and finally reassembled into a message on the other end.

With nonguaranteed delivery, the message is just sent out, and the sender doesn’t really know if it got there (believe it or not, there are good applications for this). With guaranteed delivery, by contrast, the receiver sends an acknowledgement (or “ack”) to the sender saying, in essence, “I got your message, thanks.”

The “TCP” in TCP/IP is a guaranteed delivery protocol.

I was thinking about this because I am doing less computer networking these days and more personal networking. Emailing, Twittering, spending time on the phone. And the “ack” concept works just as well here. (Another metaphor for an ack is a “handshake.” I like that one.)

Email, to me, is a nonguaranteed delivery protocol. From a technical standpoint, that’s nonsense–Simple Mail Transport Protocol (SMTP), of course, sends acknowledgements to your mail server when your message is delivered. But I’m talking about personal communication.

When you send an email, you don’t know if someone got it unless they respond. This is the “ack.” For much email, lack of acknowledgement is fine. But for others, acks can be very important to maintaining and enhancing your relationships. For example:

  • If someone refers a prospect to you, you should first acknowledge that you got the referral (thanking them is also good!), and you should send another ack when you get or don’t get the business. The referrer is curious to know, and also wants to see if you follow through on referrals.

  • If you ask someone a question, and they respond via email, a short ack is good. “Thanks, that helps.” They know then that you took the time to read the response and (hopefully) make use of it.
  • If someone asks you a question on email, and you don’t have time to answer, you should acknowledge you received it and when you think you might be able to respond. That way the sender doesn’t sit waiting for your response to arrive.

There are probably lots of other good times to send an ack. Please post your own ideas in the comments. Thanks, and I’ll try to acknowledge all the contributions :-)

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Where are you on the Bloggers’ Continuum?

Sunday, November 16th, 2008


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A silly but fun use of Twitter

Friday, November 14th, 2008

Many people say, “What on earth is Twitter good for?” and there are lots of answers. One in particular: it’s really great for providing a real-time status of a bad Mexican wrestler-monster movie that you watch while you eat dinner at the bar. See below (note to those unfamiliar with Twitter: the first post is at the bottom; the last is at the top). Enjoy!


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