Get in contact:
john@caddellinsightgroup.com
Twitter: @jmcaddell
+1 (717) 798-8108.
I am a business generalist. I have worked in software development, new product/market development and management; partner & alliance management; direct & indirect sales; outsourced services solution development, negotiation and contracting; and executive roles in marketing, sales, account management and operations, primarily in the IT and wireless industries.
I am fascinated by the innovation process, how companies conceive, develop and market new offerings – and most importantly, how those offerings succeed in the marketplace and at changing the lives of those who use them.
It surprises me how many companies have contempt, implicit or overt, for their customers. I believe this mindset is at the end of its life, and successful companies will engage with customers on fair, value-adding and respectful terms. They’ll be transparent and deliver distinctive value. I help companies transform to work within this new paradigm, including using the “values” proposition to identify the deep reasons customers use and value their offerings.
A significant reason companies have lost touch with their customers is that, as they’ve grown, many of their staff have moved far away from direct customer interactions. When working directly with customers, their actions are not so mysterious. I am working with companies to share the insights of their front-line staffs and bring more employees in contact with direct customer experiences. This sharing helps “bring the outside in” and combats customer antagonism.
I’ve written many articles for the trade press, and am a frequent speaker at seminars and conferences. My blog “Customers Are Talking” is syndicated in Pennlive.com, The Customer Collective, and the Futurelab Marketing & Strategy Innovation blog. I tweet (@jmcaddell) more than my wife would prefer me to, and realize that my attachment to my BlackBerry is not too different from my kids’ passion for their Nintendo DS’s.
I received a B.S. degree magna cum laude from Rensselaer Polytechnic Institute in Computer & Systems Engineering and an M.B.A. with high honors from Boston University.
Perhaps we should chat?
[Common misspellings of my name: John Cadel, John Caddel, John Cadell, John Kadel, John Kadell... the variations are almost endless!]
