For this edition of the podcast, I’m delighted to spend some time with my friend Robert Wiesheu, one of the most interesting guys I know and someone who’s spent more than a decade selling to customers in Europe, the Middle East and Africa. As such, he has a great perspective on what it takes to successfully sell even if you don’t look or sound like the people you’re selling to.
Podcast file (18.2 MB, 15min51sec)
Highlights:
1′25″ Challenges in selling into different regions
5′00″ Preparing to sell in a country for the first time
6′10″ Is there bias against a foreign salesperson?
7′25″ What to think about when preparing a product for worldwide sales
9′10″ Working with in-country agents
Theme music: “Up the Coast” from West Indian Girl’s album 4th and Wall.
