Helping Companies Increase Revenues a Zillion Different Ways
- Customer attraction/loyalty programs
- improving telesales effectiveness
- the “values” proposition
- uncovering opportunities & threats in your customer service - Commercializing innovations
- packaging & pricing
- market & sales strategies - New venture implementation & launch
- Project/program management
- Business development
- Client management
- Temporary executive assistance - Partnerships & alliances
- strategy
- negotiations
- implementations
Sample engagements:
- Devised/documented a reseller program for a startup enterprise software company. Also helped them with pricing & structuring of their offering to cover the entire market, from SMBs to large enterprises.
- Performed an analysis of telesales effectiveness for an insurance company–unearthing key insights of why prospects bought & didn’t buy, identified which best practices were effective and how they were used/not used; used this data to suggest experiments and programs to increase close rates.
- Helped a UK Information Technology company start up operations in the US and implement their first US customer. Established key partnerships and assisted in account management. Provided sales support and temporary operational management. Led effort to hire permanent operations manager.
- Helped an online services company gain a deeper understanding of why key customers buy & continue to use their services. Established, through research and collective sensemaking, underlying customer values, and identified opportunities and threats within their customer relationships. Worked with client to identify possible repositioning strategy to better align marketing messages with key customer values.
email: inquiry@caddellinsightgroup.com
telephone: +1 717 576 5026
twitter: @jmcaddell
LinkedIn: http://www.linkedin.com/in/jmcaddell
