The Shop Talk Podcast – an occasional program featuring conversations with inspiring figures in marketing and business.
Mini-Podcast with Robert Wiesheu – using in-country agents for selling (2:21)
#19 – Roberto Verganti on “Design-Driven Innovation” (39:41)
#18 – Todd Mittleman, update on Honda’s green vehicles (24:37)
#17 – Sydney Finkelstein on “Think Again” (19:34)
#16 – Robert Wiesheu on Selling in Different Cultures (15:51)
#15 – Scilla Andreen on the Independent Film Industry (30:02)
Mini-Podcast – (From The Mistake Bank: A meeting in Boston goes awry (5:00)
#13 – Jill Konrath on selling to big companies (20:27)
Mini-Podcast – Jill Konrath Mistake Story, “Mr. Prospect”
Mini-Podcast – John Quelch on the dim view some people take of marketing
Mini-Podcast – Ross Kramer’s mistake story
#12 – Ross Kramer on common mistakes in email marketing (21:38)
Mini-Podcast – Fran Ten on Music Filesharing
#11 – (Not) Raising Prices – a mistake
#10 – John Quelch on Marketing and Democracy (22:09)
#9 – Fran Ten of West Indian Girl on today’s music business (35:31)
#8 – Ford Harding Mistake Stories (Five Good Things and Five Bad
and Joe’s Lesson)
#7 – Ford Harding on Rain-making (17:04)
#6 – Todd Mittleman part 2 – the first mass-market fuel cell car (15:13)
#5 – Todd Mittleman of Honda on Green Vehicles (17:20)
#4 – Tony Ulwick on Gathering User Input for Innovation (13:16)
#3 – Traci Fenton on Democracy in the Workplace (16:48)
#2 – Barbara McFadden on “Best Alternative to a Negotiated Agreement” (17:21)
#1 – Gordon Adams on “Time Kills Deals”
