Comments on: Customers are talking: the weird, alchemic process of distilling insight from stories http://caddellinsightgroup.com/blog2/2009/05/customers-are-talking-the-weird-alchemic-process-of-distilling-insight-from-stories/ A wide-ranging discussion of important business-related matters, such as innovation, risk, understanding customers and managing groups Wed, 03 Mar 2010 16:10:33 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: How to Create a B2B Social Media Game Plan: S.E.L.L. » B2B Bliss http://caddellinsightgroup.com/blog2/2009/05/customers-are-talking-the-weird-alchemic-process-of-distilling-insight-from-stories/comment-page-1/#comment-1070 How to Create a B2B Social Media Game Plan: S.E.L.L. » B2B Bliss Thu, 28 Jan 2010 13:47:20 +0000 http://caddellinsightgroup.com/blog2/?p=1177#comment-1070 [...] Map out rough editorial calendar that offers realistic frequency, story angles for interaction [...] [...] Map out rough editorial calendar that offers realistic frequency, story angles for interaction [...]

]]> By: jmcaddell http://caddellinsightgroup.com/blog2/2009/05/customers-are-talking-the-weird-alchemic-process-of-distilling-insight-from-stories/comment-page-1/#comment-744 jmcaddell Wed, 06 May 2009 19:53:53 +0000 http://caddellinsightgroup.com/blog2/?p=1177#comment-744 Stephane, here is an example: <a href="http://caddellinsightgroup.com/blog2/wp-content/uploads/2009/05/slide1.jpg" rel="nofollow"><img class="alignnone size-medium wp-image-1181" title="slide1" src="http://caddellinsightgroup.com/blog2/wp-content/uploads/2009/05/slide1.jpg" alt="" width="396" height="297" /></a><br><br>This chart tells a story, don't you think? It's a crosstabs chart comparing people who bought a product over the phone versus those who didn't, under two scenarios. In one, the sales representative used established best practices; in the other, he/she didn't.<br><br>I get two themes from this "story." One, when reps use best practice, more sales are made. Two, best practice is not frequently used. <br><br>Both are valuable insights for a company seeking to improve its telesales.<br><br>Does that help? Stephane, here is an example: <img class=”alignnone size-medium wp-image-1181″ title=”slide1″ src=”http://caddellinsightgroup.com/blog2/wp-content/uploads/2009/05/slide1.jpg” alt=”" width=”396″ height=”297″ />

This chart tells a story, don't you think? It's a crosstabs chart comparing people who bought a product over the phone versus those who didn't, under two scenarios. In one, the sales representative used established best practices; in the other, he/she didn't.

I get two themes from this “story.” One, when reps use best practice, more sales are made. Two, best practice is not frequently used.

Both are valuable insights for a company seeking to improve its telesales.

Does that help?

]]> By: Stephane Dangel http://caddellinsightgroup.com/blog2/2009/05/customers-are-talking-the-weird-alchemic-process-of-distilling-insight-from-stories/comment-page-1/#comment-743 Stephane Dangel Wed, 06 May 2009 11:04:48 +0000 http://caddellinsightgroup.com/blog2/?p=1177#comment-743 Very interesting post and method, John : could you show what a story graph look like ? Very interesting post and method, John : could you show what a story graph look like ?

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