Comments on: Kindle helps illuminate the skim-pricing strategy in tech http://caddellinsightgroup.com/blog2/2009/05/kindle-helps-illuminate-the-skim-pricing-strategy-in-tech/ A wide-ranging discussion of important business-related matters, such as innovation, risk, understanding customers and managing groups Wed, 03 Mar 2010 16:10:33 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Tyna http://caddellinsightgroup.com/blog2/2009/05/kindle-helps-illuminate-the-skim-pricing-strategy-in-tech/comment-page-1/#comment-909 Tyna Thu, 17 Sep 2009 14:33:38 +0000 http://caddellinsightgroup.com/blog2/?p=1189#comment-909 I'm usually not a early adopter, but I did spring for a Kindle 2 despite the high "price." Had I thought about the cost of a new Kindle in this way, I may not have waited so long to jump on board.Something that could change the equation are those who are purchasing a used kindle. I've been surfing through eBay for the past few days and noticed a lot of used k2's for sale, probably due to the DX dropping recently.<br><a rel="follow" href="http://www.10orless.co.uk/" rel="nofollow">cheap clothes</a> I'm usually not a early adopter, but I did spring for a Kindle 2 despite the high “price.” Had I thought about the cost of a new Kindle in this way, I may not have waited so long to jump on board.Something that could change the equation are those who are purchasing a used kindle. I've been surfing through eBay for the past few days and noticed a lot of used k2's for sale, probably due to the DX dropping recently.
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]]> By: Customers Are Talking » Blog Archive » Re-examining Kindle pricing http://caddellinsightgroup.com/blog2/2009/05/kindle-helps-illuminate-the-skim-pricing-strategy-in-tech/comment-page-1/#comment-807 Customers Are Talking » Blog Archive » Re-examining Kindle pricing Mon, 15 Jun 2009 19:59:03 +0000 http://caddellinsightgroup.com/blog2/?p=1189#comment-807 [...] Related post: Kindle illuminates skim-pricing strategy [...] [...] Related post: Kindle illuminates skim-pricing strategy [...]

]]> By: Interesting stuff : May 8th | playing the QWERTY piano http://caddellinsightgroup.com/blog2/2009/05/kindle-helps-illuminate-the-skim-pricing-strategy-in-tech/comment-page-1/#comment-749 Interesting stuff : May 8th | playing the QWERTY piano Fri, 08 May 2009 18:56:15 +0000 http://caddellinsightgroup.com/blog2/?p=1189#comment-749 [...] Kindle helps illuminate the skim-pricing strategy in tech - A great read on how Amazon has taken a hard call on pricing the Kindle quite high [...] [...] Kindle helps illuminate the skim-pricing strategy in tech – A great read on how Amazon has taken a hard call on pricing the Kindle quite high [...]

]]> By: ameyer32 http://caddellinsightgroup.com/blog2/2009/05/kindle-helps-illuminate-the-skim-pricing-strategy-in-tech/comment-page-1/#comment-748 ameyer32 Fri, 08 May 2009 09:57:57 +0000 http://caddellinsightgroup.com/blog2/?p=1189#comment-748 John,<br><br>I agree with you, Amazon is going for skim pricing, but to me, there is a second phase which will play out in the fall. What if the DX is really aimed at the University Text Book market? Just as MSFT sells an expensive version to the general public and has student discounts at universities, don't you think Amazon will offer the DX to the general public at a premium price to skim the market and with a "student discount" to attract the market, students and text books, that they're really aiming for?<br><br>It is a fascinating strategy playing out before our eyes.<br><br>Andy John,

I agree with you, Amazon is going for skim pricing, but to me, there is a second phase which will play out in the fall. What if the DX is really aimed at the University Text Book market? Just as MSFT sells an expensive version to the general public and has student discounts at universities, don't you think Amazon will offer the DX to the general public at a premium price to skim the market and with a “student discount” to attract the market, students and text books, that they're really aiming for?

It is a fascinating strategy playing out before our eyes.

Andy

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