I stumbled across the Snowbear website today and was delighted to find they have a page full of customer stories, called, of course, “Customers Are Talking.” Here’s a sample:
During this past weekend me and wifey towed our unloaded trailer from New Jersey to western Virginia through snow, sleet, ice and rain! I was really very impressed with how safely the trailer towed in such conditions. No wheel wander at all. True as an arrow.
Most of the stories arrive via email, according to the site. I’d recommend they add a page to the site to collect more of these stories. It’s a very effective way to advertise the quality of their products. They should also, of course, seek out stories of customers who haven’t had such a good experience, and look for patterns in all the stories they hear.
If you know of any other companies that do a good job of collecting and sharing customer stories, please let me know!
(Photo: the Snowbear model 6000 trailer)
Tags: customer, sharing, stories, testimonials
