My friends at Listrak have allowed me to take over their webinar series on July 1 to discuss “Customer Insight From The Ground Up” – a 45-minute discussion about the “customers are talking” insight-gathering processes I’ve been using with clients for the past year.
I’ll talk about why we need to gather and look through customer stories; finding customer stories in places like Twitter, Facebook, blogs, etc.; how to make sense of what they tell us; and, perhaps most importantly, how to use that information to drive meaningful business improvement.
Click here for more information and to register. I look forward to meeting you at the webinar!
Tags: collective sensemaking, customer care, customer insight, experimentation, narrative, sensemaking, stories
