Comments on: Wireless companies are no longer in the network business http://caddellinsightgroup.com/blog2/2009/08/wireless-companies-are-no-longer-in-the-network-business/ A wide-ranging discussion of important business-related matters, such as innovation, risk, understanding customers and managing groups Wed, 03 Mar 2010 16:10:33 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: NWGuy http://caddellinsightgroup.com/blog2/2009/08/wireless-companies-are-no-longer-in-the-network-business/comment-page-1/#comment-878 NWGuy Sat, 08 Aug 2009 00:50:14 +0000 http://caddellinsightgroup.com/blog2/?p=1426#comment-878 This is spot on but a HUGE hurdle for the companies. This means that wireless is like any other product; the manufacturing (e.g. network, cellsites) is of minimal interest to the customer. It is the device/customer service that differentiates. The difficult internal factor for the companies is that one aspect of product is connection/dialtone; resistant people will always grasp that to say that they are a network company.<br><br>How many packaged food companies show their plant floor? Ever seen a NIKE factory in an ad? This is spot on but a HUGE hurdle for the companies. This means that wireless is like any other product; the manufacturing (e.g. network, cellsites) is of minimal interest to the customer. It is the device/customer service that differentiates. The difficult internal factor for the companies is that one aspect of product is connection/dialtone; resistant people will always grasp that to say that they are a network company.

How many packaged food companies show their plant floor? Ever seen a NIKE factory in an ad?

]]> By: Customers Are Talking » Blog Archive » Another thing on customer service vs. network at wireless companies http://caddellinsightgroup.com/blog2/2009/08/wireless-companies-are-no-longer-in-the-network-business/comment-page-1/#comment-876 Customers Are Talking » Blog Archive » Another thing on customer service vs. network at wireless companies Fri, 07 Aug 2009 15:06:42 +0000 http://caddellinsightgroup.com/blog2/?p=1426#comment-876 [...] Customers Are Talking A discussion of how to listen to, make sense of, and act on customer feedback, however it’s given « Wireless companies are no longer in the network business [...] [...] Customers Are Talking A discussion of how to listen to, make sense of, and act on customer feedback, however it’s given « Wireless companies are no longer in the network business [...]

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