In this minipodcast, my friend Robert Wiesheu, who has sold in Europe, the Middle East, and Africa for more than 10 years, discusses a little-known corner of the sales world: the use of local agents to break into a new country market. It’s a challenging area with lots of traps – listen to Robert’s common-sense recommendations.
Related post:
Full Shop Talk Podcast with Robert Wiesheu
Tags: channels, culture, global, international, sales
