I’m sure Gail McGovern, the Red Cross CEO, was seeing red when this Tweet stream came out in mid-February. An honest mistake, by all accounts – a young staffer had gotten tripped up between a personal and business account using the Twitter application Hootsuite.
This faux pas provided a few seconds of laughter, but the response by the Red Cross will linger. They owned up to the mistake and showed a sense of humor. From the Red Cross’ blog post after the tweet went viral:
Thanks to the Red Cross for showing that an embarrassing mistake can be handled with grace and humor!
(Hat tip Anne D. Gallaher)